Following a hiatus of 3 years, Wines of South Africa (WoSA) returned to the world’s largest wine trade show, ProWein, held annually in Düsseldorf, Germany. This year the show which took place from 19-21 March, attracted 49,000 trade visitors from 141 countries around the world, who visited roughly 6,000 exhibitors over the three days. 

WoSA’s new position in Hall 14 (previously Hall 9) allowed for a more impactful presence as the pavilion covered a total floor space of 700sqm and allowed for over 100 of our exporting producers to be represented. The stand itself highlighted the bright colours and richness of our winelands in a visual format which stood out from our neighbours within the New World Wine hall.

Once again, the ‘Discover South Africa Tasting Zone’ proved to be a hot favourite amongst the international ProWein guests. The area was constantly abuzz as visitors sampled their way through the varietal themes on display and explored all of the latest wines which represented their respective themes each day.

This year also saw a dedicated space for transformation brands represented within ‘The Wine Arc’, which proved to be another favourite area to be explored. 11 transformation brands were represented on the WoSA pavilion this year.

WoSA CEO, Siobhan Thompson comments, “It was super to be back at ProWein once again. The energy within the WoSA pavilion space was palpable and also very heartening to see that the world hasn’t forgotten about us. It has been a tough few years, but we are bolstered by the support and positive feedback received at ProWein and look forward to once again achieving top export values and volumes.”

She adds, “ProWein has always been our most important trade show on the annual calendar and we look forward to returning again from 10 to 12 March 2024. Our producers continue to make wines of exceptional quality that showcase the diversity of our terroir and we believe that ProWein is the perfect platform for us to bring our wines to the world.”

ENDS


Hi-Res images: https://www.dropbox.com/scl/fo/81yh9orqwu34c5brcjzqh/h?dl=0&rlkey=lzgm5w9zamgts8erk8ktcwcde

Media links:
Hashtag: #WOSAProWein
Website: http://www.wosa.co.za/prowein/home/
Facebook: https://www.facebook.com/wosasouthafrica/
Twitter: https://twitter.com/@WOSA_ZA

______________________________________________________________

For more information, please contact: 
Maryna Calow - WoSA Communications Manager
Email: maryna@wosa.co.za 
Telephone: +27 (0)21-883 3860

WINES OF SOUTH AFRICA (WoSA) is a not for profit organization which promotes the export of all South African wine in key international markets. Apart from the head office in Stellenbosch, South Africa, WoSA also has offices in Johannesburg, England, Canada, USA, Sweden, China, The Netherlands and Germany.
 
For more information visit www.wosa.co.za or engage with us on Twitter @WOSA_ZA, Instagram @wosa_za or Facebook @facebook.com/wosasouthafrica.